SA is seeking a Marketing  Director to oversee marketing initiatives and day-to-day project implementation. The ideal candidate has a background in marketing with a focus on global communications. You will be a critical member of the Senior Leadership Team and will work collaboratively throughout the organization to implement brand strategy and deliver integrated marketing campaigns with a measurable and strategic impact on the business. As a company that is focused on innovative solutions, we are looking for a team player to roll up their sleeves and get the job done. The right fit will be resourceful, resilient, and creative in their approach to solving problems.

General

• Oversee strategic marketing initiatives and day-to-day implementation
• Collaborate with sales, business development, operations, engineering and account management teams to set and meet strategic marketing and positioning goals
• Monitor and optimize online presence, including websites, social media, etc.
• Create new content such as blog posts, infographics and other materials for company website, social platforms, and direct stakeholder communications
• Regularly report on marketing performance details by leveraging analytics data
• Write, edit, and proof copy for all collateral
• Support and potentially lead PR efforts
• Support optimal lead generation programs by creating content, managing email flows, etc.

Specific Tasks

• Website management (including content generation, uploads and SEO)
• Video Editing (can be outsourced) and management of the SA Vimeo Channel
• Social Media management
• Monthly Mailchimp emails to customer database
• Tradeshow management
• Photo library management
• Management of all company marketing resources via Dropbox
• Content creation and print of all company brochures and marketing collateral
• Input into machinery quotations
• Travel bookings
• Marketing activity for other Shemesh Family brands, incl MSP, Digicyl
• Press/News release creation and distribution

QUALIFICATIONS

• Must have at least 5 years’ hands-on experience in a marketing or communications execution role
• Prior experience in a fast-paced startup environment or similar
• Technical proficiency in creating communications collateral
• Detail-oriented and excellent organizational skills, including ability to balance changing priorities and multiple tasks
• Quick learner with demonstrated drive and initiative; self-starter with ability to drive projects to completion and operate with autonomy
• Superior interpersonal, communication and presentation skills
• Basic design skills and familiarity with design software and marketing automation software a plus
• Experience in influencer engagement, executive positioning, and social / traditional media strategy and execution beneficial
• Entrepreneurial attitude